YouTube Announces Expansion of Original Channels
Source: YouTube YouTube has announced a major expansion of its international original channels. The Google owned video website has linked up with big media companies such as the Jamie Oliver food...
View ArticleThe iPhone 5 – What does it mean for Advertisers?
September 19th 2012 saw the release of the much anticipated iPhone 5, leading to thousands of people queuing outside stores around the world to be the first to own one of these new devices. After...
View ArticleRAJAR Q3 Results Round-up
RAJAR results from Q3 this year show that total radio reach has fallen from its 47 million listener peak in Q2 of 2011. Year-on-year, total reach has fallen by 1.1%, however, the last four quarters...
View ArticleSearch giant ‘Google’ sees the scariest month in 5 years
During the month of October, search giant Google has seen the highest drop in market share in over 5 years, dipping to below 90% according to Experian Hitwise, a firm that monitors traffic. Figures...
View ArticleABC Newspaper round-up October 2012
The overall daily newspaper market was down -8.7% YoY and -1.2% PoP in October, with just one title enjoying an increase in circulation over the year. Independent‘s sister title i posted a 44.1% YoY...
View ArticleGoogle Advertisers Move Closer to Clarity
Google is central to the majority of people’s internet usage, however, at present, it is also seems to be one of a collection of companies in the firing line. The reason for this is the sheer size of...
View ArticleWhere ad investment should really go
New research due for release in early 2013 by the IPA (Institute for Practitioners in Advertising) will endeavour to shed light on the effectiveness of short and long term advertising. In recent years...
View Article2012 Ad spend falls again
Within the space of 24 hours what looked like a 4.1% overall global growth for 2013 across the market, became 2.5% after Zenith downgraded the performance of every medium, with the exception of Cinema...
View ArticleLocal World To Herald the Comeback of Local Print Media?
Local World is a new company striving to rejuvenate the regional media industry. The company is headed by former chief executive of the Mirror Group and former editor of the News of the World, David...
View ArticleSunday Times Style gets a make-over
10 March saw the re launch of Sunday Times Style Magazine, with the title being restored to its original roots; fashion and beauty. Non fashion and beauty editorial, including food, has now been moved...
View ArticlePaywalls: The future of the press or a barrier for digital progress
Last month, the global pricing study by Simon-Kucher & Partners showed that 90 per cent of online content would likely be held behind a paywall in the coming years, while 27 per cent of media...
View ArticleOut Of Home Advertising coincides with the 21st Century
Out-of-home advertising is being radically transformed by the arrival of new technology including – Internet connectivity, real-time content, cloud based distribution software, cutting edge display...
View ArticleNational newspaper round-up: June 2013
The latest national newspaper circulation figures published by ABC this week show that the Daily, Free and Sunday markets were all down compared to this time last year. Daily Titles When looking at...
View ArticleNews Corp’s new home is the ‘Baby Shard’
Next summer will see News Corporation move into their new home in London Bridge, nicknamed the ‘Baby Shard’. Located in the shadow of The Shard, this building is part of the same £2bn Qatari-funded...
View ArticleThe ‘Rising Stars’ of digital media?
At Four we are always looking for ways to increase the effectiveness of our campaigns. Visually creative new ideas that encourage audience interactions are being dubbed the ‘the canvasses of the...
View ArticleDigital magazine readership has risen in 2013.
Lekiosk is an iOS, Android and Windows 8 app that allows consumers to purchase magazines from a rotating 3D news-kiosk. According to new research by Lekiosk, it appears that the number of people...
View ArticleReaching the Rich
The spending power of the wealthy naturally makes them a highly desirable target market. However, they can also be notoriously elusive to advertisers as high-powered jobs leave them with little time...
View ArticleNational Newspaper Circulation Figures Decline
The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013....
View ArticleClimbing the Paywall
It is common knowledge these days that newspaper print is declining as people switch to online alternatives. The rise in the smart phone/tablet market means that consumers now demand up to date,...
View ArticleCommercial Radio’s Mid-Life Crisis?
Source: www.mediaweek.co.uk Commercial radio recently celebrated its 40th birthday – time for a mid-life crisis? Launched on Monday 8th October 1973, the first legally authorised commercial radio...
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