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YouTube Announces Expansion of Original Channels

Source: YouTube YouTube has announced a major expansion of its international original channels. The Google owned video website has linked up with big media companies such as the Jamie Oliver food...

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The iPhone 5 – What does it mean for Advertisers?

September 19th 2012 saw the release of the much anticipated iPhone 5, leading to thousands of people queuing outside stores around the world to be the first to own one of these new devices.  After...

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RAJAR Q3 Results Round-up

RAJAR results from Q3 this year show that total radio reach has fallen from its 47 million listener peak in Q2 of 2011. Year-on-year, total reach has fallen by 1.1%, however, the last four quarters...

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Search giant ‘Google’ sees the scariest month in 5 years

During the month of October, search giant Google has seen the highest drop in market share in over 5 years, dipping to below 90% according to Experian Hitwise, a firm that monitors traffic. Figures...

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ABC Newspaper round-up October 2012

The overall daily newspaper market was down -8.7% YoY and -1.2% PoP in October, with just one title enjoying an increase in circulation over the year. Independent‘s sister title i posted a 44.1% YoY...

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Google Advertisers Move Closer to Clarity

Google is central to the majority of people’s internet usage, however, at present, it is also seems to be one of a collection of companies in the firing line. The reason for this is the sheer size of...

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Where ad investment should really go

New research due for release in early 2013 by the IPA (Institute for Practitioners in Advertising) will endeavour to shed light on the effectiveness of short and long term advertising. In recent years...

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2012 Ad spend falls again

Within the space of 24 hours what looked like a 4.1% overall global growth for 2013 across the market, became 2.5% after Zenith downgraded the performance of every medium, with the exception of Cinema...

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Local World To Herald the Comeback of Local Print Media?

Local World is a new company striving to rejuvenate the regional media industry.  The company is headed by former chief executive of the Mirror Group and former editor of the News of the World, David...

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Sunday Times Style gets a make-over

10 March saw the re launch of Sunday Times Style Magazine, with the title being restored to its original roots; fashion and beauty. Non fashion and beauty editorial, including food, has now been moved...

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Paywalls: The future of the press or a barrier for digital progress

Last month, the global pricing study by Simon-Kucher & Partners showed that 90 per cent of online content would likely be held behind a paywall in the coming years, while 27 per cent of media...

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Out Of Home Advertising coincides with the 21st Century

Out-of-home advertising is being radically transformed by the arrival of new technology including – Internet connectivity, real-time content, cloud based distribution software, cutting edge display...

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National newspaper round-up: June 2013

The latest national newspaper circulation figures published by ABC this week show that the Daily, Free and Sunday markets were all down compared to this time last year. Daily Titles When looking at...

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News Corp’s new home is the ‘Baby Shard’

Next summer will see News Corporation move into their new home in London Bridge, nicknamed the ‘Baby Shard’. Located in the shadow of The Shard, this building is part of the same £2bn Qatari-funded...

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The ‘Rising Stars’ of digital media?

At Four we are always looking for ways to increase the effectiveness of our campaigns. Visually creative new ideas that encourage audience interactions are being dubbed the ‘the canvasses of the...

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Digital magazine readership has risen in 2013.

Lekiosk is an iOS, Android and Windows 8 app that allows consumers to purchase magazines from a rotating 3D news-kiosk. According to new research by Lekiosk, it appears that the number of people...

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Reaching the Rich

The spending power of the wealthy naturally makes them a highly desirable target market. However, they can also be notoriously elusive to advertisers as high-powered jobs leave them with little time...

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National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013....

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Climbing the Paywall

It is common knowledge these days that newspaper print is declining as people switch to online alternatives. The rise in the smart phone/tablet market means that consumers now demand up to date,...

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Commercial Radio’s Mid-Life Crisis?

Source: www.mediaweek.co.uk Commercial radio recently celebrated its 40th birthday – time for a mid-life crisis? Launched on Monday 8th October 1973, the first legally authorised commercial radio...

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